An athlete’s career is built in public. Every performance, every contract, every headline adds to a reputation that takes years to earn and seconds to damage. What often gets less attention is how much of that career now lives online. Messages, documents, footage, personal data, commercial agreements, and even private conversations all form part of an athlete’s digital footprint. And that footprint does not disappear when the final whistle blows. In 2026, protecting athletic

Your name is your brand. Your life moves fast. And in a world where everything is connected, one unsecured phone or exposed password can make headlines for all the wrong reasons.